58% of brands say they’ve used content marketing successfully to nurture subscribers, audience, or leads in the last 12 months, according to a survey by the Content Marketing Institute.
In the present day business scenario, Content Marketing is a crucial tool to have in your Digital Marketing arsenal.
Be it your videos, your company’s social media posts, the emails you send them, your interaction on social media with your consumers, your pitch presentation deck or even what you do for the greater good. Each of these trickle down to incrementally developing your Brand Persona.
Consumers today rely on the experience that a Brand exudes. When it comes to putting your best foot forward as a Brand, as a solution provider and as a thought leader in your domain, content lies at the core of all Marketing efforts. Carefully crafted messaging packaged in different interactive formats of content entice consumers first. Content Marketing is now the most preferred tool among marketers across the world.
47% of buyers view at least 3–5 pieces of content before they contact a sales representative.
96% of B2B buyers look for more information from industry thought leaders before buying.
An average person today watches videos for almost 1.5 - 3 hours on an average, EVERY SINGLE DAY! That’s quite a lot of time and also a huge chunk of opportunity.
These numbers speak for themselves!
Creating content is one thing and distributing it is another. A good piece of content is most effective when it is well timed and promoted through the right channel to reach the consumer at the most opportune moment. The intent is to capture their attention when they are looking for a solution and steering them towards a purchase.
So how do you go about it? Well, that’s where we come in.
At Destylio, we use the power of creative storytelling coupled with clinical promotion and distribution to spur valuable conversations. We believe that anything you create, should be meaningful and add real value. Before crafting any piece of content we ask questions like:
Who is the audience?
Why should they consume this?
Is there a need?
What would the audience achieve out of this?
Content Marketing is no more about just writing a 500-word blog and sharing it on your social media channels through status updates. It is about harnessing the power of media to add REAL VALUE to your consumers, through relevant and interactive content.
Our Content Generation and Marketing Services