Brand, Website Design
“ADP” is the venture of Aanchal Dhara Madaan a well known photo artist specialising in wedding photography, travel photography, outdoors and art photography.
Her intense passion for photography has earned ADP so-much-so fame that today it stands as the real running force for many iconic companies. From candid, travel, fashion to printing industry; her diverse interests bag ADP an affluent portfolio that makes it an ideal place for capturing commercials and weddings. And, through the enterprise model–ADP, she has taken her dexterity to an altogether next level.
While creating a brand identity design for Aanchal, we wanted to do something that will reflect Aanchal’s persona in every element. Aanchal is a creative bug, a wanderlust, vibrant and a very warm person.
To manifest her brand, we weaved Aanchal’s personality traits through our visual design engines and zeroed in on a distinctive and attractive logo made up of PIXELS. Pixel – because that minuscule dot is the basic and the starting point of something that goes on to be a masterpiece. Bright and fresh colours were chosen to reflect the sunshine of a person that Aanchal is.
While making a base for her website; we gave a premium identity to ADP focusing more on the bringing out the creative side of the client. Yes, the HERO of the website remains Photographs and its superlative logo – “The Pixel”. The website’s layout has been kept simple to fetch more attention towards her creativity, direction and focus. Besides the aesthetic appeal, the website is responsive that adapts to different screen sizes irrespective of gadgets (mobile, tablet, laptop or desktop). The sleek fonts engraved over a spectrum of seven colours represent Aanchal Dhara’s love for colours and her precise attention to the minutest details. In synergy, we have created an identity kit for ADP that resonates with her persona, and how well it manifests with her creative portfolio.