Food & Beverage
What would you do if I say that you can have coffee on the go, anytime anywhere and out of your pocket? Gone Mad just made this myth come true! A gourmet snack brand by Garuda Foods, Gone Mad brought chocolatey coffee sticks to coffee fanatics like us! And to help them spread the word around, Gone Mad needed some funky print marketing collaterals.
Keeping in mind the funky nature of their brand and their young audience we decided to go for three variants of collaterals - Posters, Danglers and Wobblers. Bright yellows, blues, chocolate brown and purples have been used to bring out the basic yet sumptuous taste of the coffee sticks. Doodle-style fonts in contrasting colours were chosen to give it a young feel and appeal to the spunky audience.
Crisp ad copies were crafted to drive home the flavour of the product, and their underlying message to promote friendship, togetherness and companionship.