Brand Packaging & Communication
Media & Television
The Shashi Sumeet Group is a rising company in the media and entertainment industry with influential fame in TV production, films and advertising; running under their three respective units namely Shashi Sumeet Productions Pvt. Ltd, Shashi Sumeet Motion Pictures Pvt. Ltd and Shashi Sumeet Innovations. With their philosophy to gush through viewers’ emotions; the brand conforms to what it says “creating content that touches the heart”. Tu Mera Hero, Diya Aur Baati Hum, Punar Vivah and Tumhari Paakhi are their eminent creative contents that have gained a lot of popularity among masses. Making their presence felt in melodramatic Indian Cinema; their first Marathi Production – Rangkarmi is not only critically acclaimed, but has also won esteemed awards at the Dada Saheb Phalke Film Festival.
To help them create a Digital Identity & Experience, Brand Communication
Strategy and Approach
We were approached to create a digital environment for The Shashi Sumeet Group to reflect their fondness for the affluent Indian culture, cohesive relations and cinematography. Integrating their personal liking to their professional front became easy for us through conducting elaborate interview sessions with them.
Getting acquainted with their Rajasthani earthy feel, we materialized their digital identity through ethnic website design and development that reveals the true colors of India. The bespoke website design is a rich composition of Marwari civilization (the client’s native place) and simple textures, offering easy navigation to viewers wanting to switch over the client’s three sister concerns. Online Umbrella Branding Strategy has been implemented thoroughly through developing individual responsive landing pages to articulate their work precisely. We plotted their World Wide Presence on Web the way they imagined.
Thus, by understanding the background and values of the client, and the qualities and creativity that went into their offerings, we were able to design an effective, responsive, and innovative website, and improve on their brand communication.