Brand Packaging & Communication
Think Ink Communications is a 360-degree PR firm based in Mumbai specialising in Media Relations, Crisis Communication and Image Management. The client desired for a refreshed look on their website and through their merchandise that will take them away from the old-school PR agency image.
To do this, we decided to go for a contemporary, modern look. For the website, we opted for a unique tabletop home page imagery complete with elements of pencils, pen and the other usual things that make up a media person’s workspace. The thought behind this was to let the users feel included and belonged.
For the merchandise, pastel colours were used dominantly with vocal typography that supported their prosocial persona.